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Oliver Buchannon
Apoorv Sharma

AI Just Became Their #2 Channel. In One Month.

Mar 24, 2026

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The $848M Market Your Competitors Think Is Hype

Mar 10, 2026

Adobe just wrote a $1.9B check to prove it isn't. Here's what that buys you if you move first, and what it costs you if you wait.

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The 93% Problem

Mar 4, 2026

How to measure AI-driven revenue when the click never happened, and why your best-converting traffic source is invisible inside your "Direct" bucket right now.

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The “AI Rich” and The “AI Poor”: Why Most People Will Miss This Window

Feb 25, 2026

Most people are working harder than ever and falling further behind than they realize. Here is the divide nobody is naming and the window most people will miss entirely.

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Most Brands Are Training AI Incorrectly Without Realizing It

Feb 10, 2026

AI is already forming an opinion about your brand. Here is how to control the narrative before it becomes a pattern.

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How to tell if AI is already training against your brand

Jan 29, 2026

The difference between being a "citation" and being a "default."

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The 10 Prompts That Decide Whether AI Thinks You Exist

Jan 15, 2026

A 5-minute diagnostic to see if your SaaS is invisible to ChatGPT and Gemini.

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The Fastest Way to Become the Recommended Alternative Inside ChatGPT

Dec 16, 2025

See why publishing fewer comparison pages can get you recommended faster than publishing more.

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The 30 AI Search Queries Every SaaS Founder Should Test Their Brand With

Dec 9, 2025

How AI search is reshaping SaaS discovery, why most brands are invisible, and the experiment that reveals what LLMs really choose.

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The Best Places To Build LLM Evidence (Ranked by ROI)

Dec 3, 2025

This edition breaks down the 10 highest-ROI places to plant proof so LLMs are forced to mention you. If you master these evidence nodes, you won’t just appear in AI answers... you’ll become the default recommendation.

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The 5–3–2 Rule of LLM SEO for SaaS Companies

Nov 25, 2025

This publication decodes AI search so SaaS founders stop being invisible in ChatGPT. Every edition gives you a repeatable framework you can apply the same day. No theories. Only what actually moves visibility inside LLMs.

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Apoorv Sharma

I’m Apoorv Sharma, co-founder of Derivate X.

We help SaaS companies win search when answers are generated by LLMs, not ten blue links. This newsletter is where I share the exact playbooks, experiments, and teardowns we use with clients.

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