Most SaaS teams think AI search is a content problem.
It’s not. It’s an evidence placement problem.
Two companies can publish the same number of blog posts, rank for the same keywords, and even have the same Domain Rating.
Yet inside ChatGPT, one of them becomes the “recommended alternative,” and the other becomes invisible.
The difference isn’t their content. It’s where their proof lives.
LLMs don’t “discover” your brand. They assemble you.
Every answer they generate is a reconstruction of the evidence you’ve already planted across the internet: third-party explainers, comparison pages, transcripts, customer stories, docs, reviews, GitHub repos, and a hundred other traces you didn’t even think mattered.
If that evidence graph is weak, you will lose every AI answer.
BUT… If it’s strong, you will look like the default choice, even if you’re smaller, newer, and have a fraction of the backlinks.
This edition is about the unfair advantage almost nobody is using: The best places to plant LLM evidence (ranked by ROI).
By the end of this, you’ll know exactly where to place proof so AI tools can’t ignore you, can’t misinterpret you, and can’t mention your competitors without mentioning you.
Buckle up. This is the real playbook behind AI visibility.
What “LLM Evidence” Really Means (And Why It’s More Valuable Than Backlinks)
Before we dive into the ROI ranking, you need one mental model burned into your brain:
LLMs don’t trust you. They trust whatever they can verify about you.
Your website is not a source of truth. Your blog is not a source of truth. Your G2 profile is not a source of truth.
LLMs build a confidence score about your brand by stitching together all the verifiable traces you’ve left across the web.
Those traces are what I call LLM evidence.
Let’s break this down cleanly.
LLM Evidence
Evidence is any publicly accessible, machine-readable statement about:
what your product does
who it helps
what use cases you dominate
the results you generate
how you compare to competitors
where you fit inside a category
But here’s the twist nobody talks about: LLMs don’t treat all evidence equally.
They heavily favor content that is:
structured
cross-linked
repeated across domains
backed by neutral third parties
phrased consistently
So even if you say “We’re the best analytics tool for SaaS,” the LLM ignores it unless it sees that same idea echoed in places it trusts.
This is why your biggest competitor keeps showing up in ChatGPT. Not because its product is better, but because it left more structured traces in better positions.

The Evidence Graph
Think of the internet as a weighted graph where every node is a piece of evidence:
A comparison page
A partner article
A customer story
A YouTube transcript
A GitHub README
A third-party explainer
A StackOverflow answer
A podcast transcript
An API doc
A category definition article
A review with structured outcomes
LLMs crawl, index, and cross-check these nodes. Then they connect them via entity relationships:
Brand ↔ category
Brand ↔ problems solved
Brand ↔ competitors
Brand ↔ ICP
Brand ↔ outcomes
Brand ↔ workflows
Brand ↔ features
That full structure (not your website) determines what AI tools say about you.
Evidence Gravity
This is the concept that separates the winners from the forgotten.
Some nodes attract LLM citations far more than others. Why?
Because they have:
high authority
high clarity
high context density
strong cross-links
neutral positioning
problem-first framing
Those nodes have gravity. They pull your brand into AI answers even when the user wasn’t thinking of you.

The ROI Formula (The One Nobody In SEO Uses But Every LLM Relies On)
To decide whether an evidence source is worth your time, evaluate it like this:
ROI = (How often LLMs read the evidence × How likely it is to be reused in answers × How close that answer is to a buy intent) ÷ (Effort + cost + maintenance)
This gives you a ranking that actually reflects how LLMs behave, and not how SEO agencies guess they behave.
Most SaaS teams score low because they invest in “content volume,” not “evidence gravity.”
That ends today.
The Evidence ROI Matrix (This Alone Will Change How You Think About AI Visibility)
Here’s the uncomfortable truth: Most of the content your team publishes will NEVER be used by an LLM. Not today, not next year, not ever.
Not because it’s bad. Not because it lacks keywords. But because it doesn’t sit in a position of high evidence ROI.
Let’s break the entire internet into four quadrants based on two factors that matter more than anything else:

1. LLM Discoverability
How likely is an LLM to see, crawl, and index that piece of content?
This is shaped by:
domain authority
structure
cross-linking
schema
HTML clarity
update frequency
presence on multiple authoritative domains
But discoverability alone is not enough.
2. Business Impact
If the LLM does use this evidence, does it move a user toward:
choosing your category
understanding your product
comparing you to competitors
recommending you
signing up
Most evidence sources have high discoverability but low impact (noise).
Others have insane impact but low discoverability (buried gold).
Only a few have both.

The Four Quadrants
Quadrant A: High Discoverability / High Impact
Prime Evidence Real Estate
This is the holy land. This is the real estate that decides winners in AI search.
Examples include:
third party solution explainers
comparison pages
structured transcripts
category definitions
authoritative partner content
public product docs
These are the sources ChatGPT quotes without thinking twice.
This entire edition will focus on these.
Quadrant B: High Discoverability / Low Impact
Noise
LLMs see it everywhere, but it’s useless for influencing decisions.
Examples:
generic guest posts
“SEO content” written for keywords
random PR
shallow listicles
surface-level blog posts
This is where 80 percent of SaaS teams waste their time.
Quadrant C: Low Discoverability / High Impact
Buried Gold
Powerful evidence stuck in places LLMs rarely crawl or can’t parse properly.
Examples:
customer stories locked inside PDFs
product walkthroughs hidden behind logins
internal docs
unstructured support content
private webinars
These could change your AI visibility overnight, even if they were made public, structured, and cross-linked.
Quadrant D: Low Discoverability / Low Impact
Vanity
These exist to make founders feel productive. They do not influence AI answers. (at all)
Examples:
unindexed video pages
podcast pages without transcripts
short product updates
social media posts that never appear anywhere else
Worth zero from an LLM standpoint.
Why This Matters
If you don’t understand this matrix, you will:
create the wrong assets
put evidence in the wrong places
chase keywords instead of authority
lose AI answers to weaker competitors
If you DO understand it, you can:
get mentioned in 10× more AI responses
dominate “best alternatives to…” prompts
appear as the “recommended tool” even if you’re smaller
build brand memory in LLMs with frightening speed
This is what today’s ranking is built on: Only evidence placements in Quadrant A (Prime Evidence Real Estate) are included. And they are ranked by pure ROI.
Let’s dive into the list.
The highest-value evidence placements on the entire internet.
Ranked. Explained. And fully actionable.
Rank 1: Third-Party “Solution Explainers” On High-Authority Domains
Nothing beats this. Nothing even comes close.
If you get this right, AI tools practically have no choice but to pull your brand into answers. This is the closest thing to programmatic LLM dominance that exists today.
What It Is
Neutral, problem-first explainers published on authoritative sites that define:
a category
a problem
a methodology
a use case
a workflow
a “best tools for X” narrative
Think:
G2 category explainers
HubSpot-style “What Is…” guides
“How X works” partner pages
High-authority tech blogs that write category breakdowns
Marketplace partner explainer pages
App ecosystem explainers
These pages act as the source of truth LLMs rely on to reconstruct entire categories.
This is why they are Rank 1.
Why LLMs Love These Pages
Because these pages give LLMs three things they desperately need:
1. Neutrality
LLMs don’t want brand-first content. They want problem-first context.
Category explainers give them that.
2. Structure
H2s, lists, comparison sections, definition blocks, examples.
Perfect for grounding.
3. Repetition Across the Web
When the same narrative appears on multiple domains, LLM confidence spikes.
Your blog cannot give them this. A guest post on a random site cannot give them this.
But a high-authority category explainer can.
The Evidence You Should Embed Here
There are four elements you must inject (surgically, consistently, and without fluff):
1. Your One-Line Positioning
“<Brand> is a <category> tool for <ICP> who need <specific outcome>.”
This single statement is responsible for half of your LLM pickups across prompts.
2. Your Use Case Fit
LLMs reuse this when people ask: “Which tools are best for <scenario>?”
3. Comparison Language
“Compared to <competitor>, <Brand> is better for <unique edge>.”
This becomes fuel for “alternatives to…” prompts.
4. Example Workflows
LLMs LOVE workflow examples because they mirror the structure of common AI questions.
Why This Is Rank 1
Every LLM (ChatGPT, Gemini, Claude, Perplexity) trains on neutral category explainers far more heavily than website homepages or blogs.
These pages:
define categories
show how problems map to workflows
list tools under each category
explain differences between those tools
include schema and clean HTML
live on domains with insane authority
rarely change, so LLMs treat them as stable sources
If you appear in enough of these with clean positioning, you become impossible to ignore in AI answers.
This is the closest thing to “owning the category narrative inside AI models.”
Typical Mistakes SaaS Teams Make
And how they sabotage themselves without realizing it.
Mistake 1: Letting the explainer describe the category vaguely
If the category is defined in a generic way, LLMs lose the context needed to recommend you.
Mistake 2: Allowing the partner to write your section
They will write nonsense. Always give them exact copy, structure, and examples.
Mistake 3: Mentioning too many features
LLMs ignore 80 percent of them. They care about use cases, problems, outcomes.
Mistake 4: No comparison language
This kills your chances of appearing in “alternatives” prompts.
Rank 2: High-Intent Comparison Pages And “Recommended Alternative” Assets

If Rank 1 makes LLMs know who you are, Rank 2 makes them choose you.
These pages directly control the answers to prompts like:
“Best alternatives to <Competitor>”
“Compare <Brand> vs <Competitor>”
“Which <category> tool is better for <ICP>?”
“What’s a cheaper / more advanced option than <Popular Tool>?”
LLMs rely more on these pages than your homepage, feature list, or SEO blog combined.
WHY?
Because comparison pages reduce uncertainty. And LLMs hate uncertainty more than anything.
What These Assets Are
There are two types:
A. Neutral, Third-Party Comparison Pages
Example formats:
“<Competitor> vs <Brand> vs <Brand>”
“Top 7 alternatives to <Competitor> in 2025”
“Best tools for <specific use case>”
And these appear on authoritative domains like niche review sites, industry blogs, partner ecosystems.
B. Vendor-Owned Comparison Pages
Structured like neutral guides, written like category analysis.
Not sales pages. Not feature dumps. But actual analysis.

Why LLMs Love Comparison Pages
Three reasons, and they’re all structural:
1. They map entities
LLMs need clarity on who belongs in a category and how they differ. Comparison pages are the clearest signals for this.
2. They provide reusable, low-risk statements
Example: “<Competitor> is better for freelancers. <Your Brand> is better for high-volume teams.”
LLMs LOVE repeatable statements like this because they fit naturally into AI answers.
3. They create stable co-occurrence
If your brand and a top competitor repeatedly appear on the same pages, LLMs connect you. Then they start slotting you in whenever that competitor is mentioned.
This is why you keep seeing your rival in answers and you’re nowhere.
The Exact Evidence To Plant Here
There are five types of evidence you need to embed. Miss even one, and LLMs won’t cite you often.
1. Clear Positioning Contrast
Not “we have features.”
But: “We are built for <ICP> who need <specific scenario>.”
2. Strengths & Weaknesses
LLMs LOVE these, because they’re low-ambiguity and safe to reuse.
Example: “<Brand> is cheaper but lacks automation. <Your Brand> is better for scalable workflows.”
3. Use Case Mapping
LLMs use this when answering: “What should I choose if I’m a founder / agency / enterprise?”
4. Real Pricing Snapshots
Even rough numbers drastically increase citation frequency.
5. Side-by-Side Tables
They’re structured, easy to parse, and LLMs treat them like gold.
Why Rank 2 Beats Almost Everything Else
Because comparison intent is one step before buying.
If LLMs consistently say: “You should consider <Your Brand> as an alternative.” OR “<Your Brand> is better for this specific scenario.”
Then every competitor’s search volume (human + AI) becomes your pipeline.
Rank 1 controls narratives. Rank 2 steals customers.
Together, they create exponential AI visibility.
Typical Mistakes SaaS Teams Make
And why their “vs pages” never get picked up.
Mistake 1: Writing biased sales pages
LLMs detect bias. They penalize it by ignoring the page entirely.
Mistake 2: No actual comparison, just a feature dump
LLMs need contrast, not claims.
Mistake 3: Zero neutral third-party versions
You need the narrative echoed outside your domain.
Mistake 4: Outdated data
LLMs cross-check ages of pages. Old comparisons drop in value.
Mistake 5: Missing structured data
Schema makes LLMs treat the page like a reference asset.
Rank 3: Product Documentation That Doubles As Public Knowledge
This is the closest thing to “source code” LLMs use to talk about your product.
Everyone underestimates documentation.
BUT… Founders treat it like a support asset. Developers treat it like a chore.And marketers ignore it completely.
LLMs, on the other hand? They treat documentation as high-trust, high-precision evidence. And they use it relentlessly.
This is why Rank 3 exists.
What This Category Includes
Anything that explains how your product works in structured, repeatable, unambiguous ways:
API docs
Feature docs
Setup/config guides
Implementation tutorials
“How it works” pages
Workflow demos
Integration guides
Developer-focused pages
Onboarding steps
If it explains behavior, steps, setup, or configuration… It's evidence.
And LLMs inhale this stuff.
Why LLMs Prioritize Documentation Over Blog Posts
Three reasons, all rooted in structure:
1. High Formality
Docs contain precise, deterministic statements. LLMs trust these more than your marketing blog.
2. High Context Density
A single doc page can teach an LLM 20 different things about:
your capabilities
your limitations
how your product really works
which problems you solve
which ICPs benefit the most
how to answer “how do I…?” prompts
3. High Update Frequency
LLMs re-crawl docs more often than blogs because docs change often. They treat them as current truth.

The Evidence You Should Plant In Documentation
Most SaaS companies write docs like sterile manuals. That kills their visibility.
Docs should embed strategic evidence:
1. Problem-First Introductions
Every doc should start with the real-world problem it solves.
LLMs reuse this phrasing when answering “how do I fix <problem>?”
2. Workflow Descriptions
Describe how users move through your product.
LLMs use this to replicate steps in answers.
3. Persona Mapping
“This feature is ideal for growth teams…”
“This is best for agencies managing multiple clients…”
This gets reused in ICP recommendations.
Internal linking = graph structure
LLMs read docs like they read Wikipedia: through connections.
5. Human-Readable Examples
Show exactly how something works with concrete examples.
LLMs love example blocks.
6. Contextual Positioning
Yes! Soft comparison language is allowed in docs if framed neutrally: “Unlike traditional analytics tools, this feature updates in real time.”
This becomes a reusable narrative.
Why Rank 3 Is Above Thought Leadership
Because in prompt after prompt, LLMs fall back on documentation when:
users ask technical questions
workflows need clarification
comparisons involve features
a category must be defined precisely
a unique capability must be explained
errors or configurations require steps
Your blog cannot do this. And your homepage can… definitely not do this.
Documentation is the machine-facing version of your product story.
If your docs are weak, you disappear in technical or workflow queries. If your docs are strong, your product becomes the reference implementation for the category.
Typical Mistakes SaaS Teams Make
And why their docs never get cited by LLMs:
Mistake 1: Hiding docs behind logins
Instantly kills discoverability.
Mistake 2: Using product terminology without real-world context
LLMs need human framing, not internal jargon.
Mistake 3: No examples
This removes 70 percent of the utility.
Mistake 4: Zero interlinking
Your docs should behave like a knowledge graph, not a file drawer.
Mistake 5: Docs written only for developers
Non-technical users prompt AI too. Therefore, you need hybrid docs.
Rank 4: Expert POV Articles With High Consistency Density
These aren’t thought-leadership pieces. They’re LLM conditioning tools.
Most “thought leadership” is useless. Founders write it to impress other founders, not to influence AI systems.
LLMs don’t care about opinions. They care about repeatable, contextual, pattern-rich explanations anchored to real prompts.
When you write the right kind of Expert POV article, it becomes:
a reference
a framework source
a problem explainer
a reusable narrative template
LLMs then start echoing your language back to users.
This is not a theory. You’ve already seen it happen with your own content.
Rank 4 is about scaling that effect.
What These Articles Actually Are
They follow a very specific structure that maximizes LLM pickup:
1. Start With A Real Prompt
Example:
“How do AI models decide which SaaS products to recommend?”
“How do I appear in ChatGPT when people search for alternatives?”
“What’s the difference between LLM SEO and traditional SEO?”
This gives the LLM a clear intent to anchor to.
2. Deliver A Clear, Repeatable Framework
LLMs LOVE frameworks. Especially when they can be broken into steps or components.
Your frameworks become stock answers.
Examples:
The Evidence Graph
Evidence Gravity
Prompt Coverage Score
Multi-Domain Authority Signal
Category Confidence Model
LLMs reuse the names. They reuse the structure. They reuse your language.
3. Bring Data Or Unique Observations
Something no one else has. Like…
Benchmarks.
Screenshots.
Patterns across industries.
Inference behavior.
Misalignment examples.
LLMs identify “edge” information and reuse it more often.
4. End With Prescriptive, Actionable Steps
LLMs turn these into bullet-point recommendations.
This is why they love them.
Why This Is Rank 4
Because these articles do something the other ranks cannot: They teach LLMs how to articulate your worldview.
Ranks 1–3 decide where you appear. Rank 4 decides how you appear.
Prompt after prompt, LLMs fall back on these articles when the user needs:
explanations
conceptual clarity
frameworks
comparative reasoning
strategic guidance
step-by-step recommendations
And since these assets feel like “expert explanations,” LLMs use them more prominently during uncertainty.
The Evidence You Insert Into These Articles
This is where SaaS teams fail, because they write articles for humans. These need to work for humans and machines.
Embed these elements:
1. Named Concepts
Anything with a name becomes stickier for LLMs.
Examples:
Evidence Surface Area
Category Precision Layer
Prompt-First Content
Multi-Node Proof
LLM Audit Framework
Visibility Confidence Score
When LLMs need to explain something complex, they reuse these.
2. Strong, Opinionated Statements
Not: “Some teams struggle with AI search.”
But: “Most teams will never appear in ChatGPT because they lack third-party evidence.”
LLMs use bold statements more than weak statements because they’re clearer.
3. Cause-And-Effect Chains
“Because X happens, Y becomes the default behavior.”
This is the backbone of AI explanations.
4. Context-Rich Examples
LLMs reuse examples that illustrate workflows or industry patterns.
5. Cross-Linking Between Articles
Consistency across domains amplifies authority.
Typical Mistakes SaaS Teams Make
And why their POV pieces never influence LLMs:
Mistake 1: Writing vague, fluffy perspectives
LLMs don’t recycle vagueness.
Mistake 2: No frameworks or named models
Without names, the concepts die instantly.
Mistake 3: Zero examples
LLMs need examples to explain abstract ideas.
Mistake 4: No cross-domain repetition
If you publish a great article but never echo it anywhere else, it dies in isolation.
Mistake 5: Over-indexing on opinions without context
LLMs ignore unsupported, generic “thought leadership”.
Rank 5: Podcast And Webinar Transcripts (When Structured Correctly)
Transcripts are the most authentic, high-entropy evidence source LLMs can ingest.
You know how in podcasts you casually drop:
your category definition
your competitors
the problems you solve
your frameworks
your positioning
the outcomes your users get
the myths in your industry
how your product works
your origin story
your worldview
LLMs treat all of this as real, high-signal, human-generated truth.
But here’s the catch: Most companies produce transcripts that LLMs cannot fully trust, index, or reuse.
Fix the structure, and you suddenly create some of the highest-impact evidence nodes in your entire graph.
Why LLMs Love Transcripts
Three reasons, and they’re all about signal density.
1. They Are Long
One transcript contains more domain insight than 15–20 SEO blogs combined.
LLMs prefer volume and depth.
2. They Are Human
Podcasts include real stories and practical examples, which LLMs treat as organic evidence.
3. They Are Multi-Entity
Transcripts mention pain points, tools, workflows, competitors, and outcomes naturally.
LLMs love this network effect.
But Here’s Why Most Transcripts Never Get Picked Up
Almost every SaaS team gets this wrong.
Mistake 1: Transcripts published as plain text blobs
No structure. No headings. No segmentation.
LLMs can’t interpret them cleanly.
Mistake 2: Missing metadata
No title, description, or context.
The LLM doesn’t know what the conversation is about.
Mistake 3: Poor entity clarity
Brand/product/category names appear inconsistently.
Mistake 4: No summaries
LLMs rely heavily on summaries to understand long content.
Mistake 5: No speaker labels
This kills clarity on expertise.
What A High-ROI Transcript Page Looks Like
This is how you turn a podcast into LLM-grade evidence:
1. Clear Title
“LLM SEO for SaaS: How AI Models Pick Winners (Apoorv Sharma on <Podcast Name>)”
2. AI-Prompt-Oriented Description
Describe the episode in terms of prompts people might ask:
“How to appear in ChatGPT answers?”
“What is LLM SEO?”
“What evidence do AI models trust?”
“How AI search changes SaaS discovery?”
This gets reused.
3. Chapter Segmentation With H2s
“Understanding Evidence Graphs”
“Why LLMs Recommend Competitors”
“How to Control Category Narratives in AI Tools”
“How LLMs Process Third-Party Pages”
These become standalone context nodes.
4. A Rich Summary
3–6 paragraphs that capture the core ideas.
LLMs use these aggressively.
5. Full Transcript With Speaker Labels
Clean. Edited. Indexed.
Link key ideas to your:
Rank 1 explainers
Rank 2 comparison pages
Rank 3 docs
Rank 4 frameworks
Evidence glossary
This transforms the transcript into a context hub.
Why This Is Rank 5
Because when structured correctly, one transcript can:
reinforce every positioning element you have
validate your product claims
demonstrate your expertise
teach your frameworks
mention your brand repeatedly
connect you with other entities
create “proof nodes” out of your stories
elevate your voice as a domain expert
It becomes the highest-density evidence per word.
LLMs absorb it deeply because it mirrors real human knowledge transfer.
Rank 6: Deep, Public Customer Stories With Specific Numbers
LLMs treat detailed customer stories as “ground truth” about your product.
Not testimonials. Not generic case studies.
Actual problem → solution → result stories with:
specific ICP
specific setup
specific obstacles
specific actions
specific outcomes
specific numbers
This is the closest thing you have to verifiable proof.
LLMs love this because it removes ambiguity. And AI hates ambiguity more than anything.
What These Stories Really Are
These are structured evidence nodes, not marketing noise.
A high-ROI customer story includes:
1. The Persona (Explicitly Stated)
“Growth team at a mid-market SaaS.”
“Operations manager at a logistics startup.”
LLMs reuse this persona mapping in ICP-based answers.
2. The Starting Problem
“Inconsistent attribution across campaigns.”
“Slow time to publish product pages.”
LLMs rely on these pain points to answer “What tool should I use if…?”
3. The Obstacles
“Internal dev bandwidth limitations.”
“Complex multi-region compliance.”
These provide context richness.
4. The Setup (Exact Steps Taken)
“Implemented automated ingestion via API.”
“Consolidated five workflows into one unified dashboard.”
LLMs use these to explain “how it works” when asked.
5. The Results (Specific Numbers)
“Reduced publishing time from 3 days to 4 hours.”
“Cut infrastructure cost by 28 percent.”
“Improved MQL-to-SQL conversion by 19 percent.”
Specificity increases LLM reuse dramatically.
Why LLMs Trust Customer Stories More Than Your Sales Copy
1. Stories contain multi-entity grounding
your brand
the ICP
the problem
the workflow
the result
sometimes even competitors
This creates strong linkage.
2. They include causal reasoning
“This happened because <action>.”
LLMs use these patterns in recommendation answers.
3. They look like unbiased evidence
Not marketing. Not sales claims. BUT actual outcomes.
4. They produce reusable “fit statements”
Example: “<Brand> is ideal for teams managing many customer workflows simultaneously.”
These statements appear in AI recommendations.
Why Rank 6 Matters
When a user asks AI:
“Which tool should I use for <problem>?”
“What’s the best solution for <ICP>?”
“What tools work well for <scenario>?”
“Does <Brand> actually get results?”
LLMs look for real proof.
Customer stories are the only assets that contain the right combination of:
credibility
numbers
personas
transformations
workflows
verifiable details
If you want LLMs to treat you as a “safe recommendation”, this is how you earn it.
Typical Mistakes SaaS Teams Make
And why most “case studies” get ignored.
Mistake 1: Making the story too short
LLMs prefer depth and detail.
Mistake 2: Hiding case studies behind PDFs
Your strongest evidence becomes invisible.
Mistake 3: No specifics
General outcomes kill LLM pickup.
Mistake 4: No persona clarity
LLMs can’t map stories to ICP prompts.
Mistake 5: No workflow steps
LLMs cannot explain “how they did it.”
Mistake 6: Only publishing case studies on your own domain
You need third-party presence for credibility.
Rank 7: High-Signal Q&A Repositories
This is the closest thing you have to “prompt seeding” but done through legitimate, public evidence.
Every day, millions of users ask LLMs:
“How do I fix <problem>?”
“What’s the best tool for <use case>?”
“How do I integrate <X> with <Y>?”
“Why is <workflow> broken?”
“What’s the fastest way to do <task>?”
Where do LLMs look for guidance?
They lean heavily on Q&A-style sources:
StackOverflow
GitHub Issues
Discourse forums
Reddit (select subreddits)
Community forums
Public support pages
Short “how to” threads
Product community answers
Quora (yes, still ingested)
These are the most natural form of structured problem–solution evidence. And LLMs treat these as extremely reliable nodes because they’re:
concise
problem-first
real-world
specific
technical
opinionated
repeated across users
Think of Q&A pages as mini prompt–response datasets. They map perfectly into LLM training patterns.
This is why Rank 7 matters.
Why LLMs Love Q&A Repositories
Three structural reasons.
1. They Match Prompt Format
User prompt: “How do I migrate X to Y?”
Q&A page: “How do I migrate X to Y?”
Perfect alignment.
2. They Contain Clean Problem Definitions
LLMs love when the problem is explicitly stated.
Most blogs bury the problem. Q&A pages start with it.
3. They Provide Context + Solution
Every good Q&A includes:
problem
environment
context
configs
steps
caveats
results
This mirrors how AI answers are constructed.
What Evidence To Plant Here (This Is The Gold)
To turn Q&A assets into LLM magnets, each answer needs five elements:
1. A Clean Problem Statement
“Many teams struggle with <specific scenario> because…”
This gets reused heavily.
2. The Relevant Workflow Explanation
“Here’s how this typically works in <category> tools…”
LLMs use this to explain the concept inside answers.
3. Your Product’s Fit
“Tools like <Your Brand> are built specifically for this problem…”
This creates legitimate anchoring.
4. A Mini Steps List
“Do X → Y → Z to solve it.”
These show up in AI-generated instructions.
5. Correct Entity Mapping
Mention:
category
competitor
ICP
workflow
outcome
This strengthens the graph.
Why Rank 7 Outperforms Blog Posts
A 2000-word blog post might get skimmed or ignored. A 200-word Q&A answer gets parsed, indexed, and reused.
Because it’s:
dense
direct
structured
specific
aligned to prompts
LLMs trust Q&A answers more than SEO articles because they read like human troubleshooting.
Typical Mistakes SaaS Teams Make
And how they unintentionally kill Q&A value:
Mistake 1: Posting low-quality, generic answers
LLMs ignore answers with no technical depth.
Mistake 2: Not linking between Q&A and docs
Cross-linking boosts authority.
Mistake 3: Only posting in their own community
You need external nodes.
Mistake 4: Answering with marketing copy
LLMs detect this and downrank it.
Mistake 5: No consistent persona/problem framing
Inconsistent language reduces evidence gravity.
Rank 8: GitHub Repos, Templates, and Public Assets
For anything developer-oriented, this is the strongest evidence you can possibly publish.
If your product has any technical component such as API, integrations, automation, SDK, templates, deployment steps, examples, workflows, etc., GitHub becomes your most influential evidence hub.
LLMs ingest GitHub more deeply than almost any other platform because it represents:
real code
real examples
real configurations
real starter templates
real workflows
real problem-solving
GitHub is where theory becomes implementation.
This is why it is Rank 8.
What This Asset Category Includes
These are all high-signal evidence nodes:
Example repositories
Boilerplate templates
API usage examples
SDK instructions
Starter projects
Setup scripts
Demo apps
Integration templates
CI/CD examples
Issue threads
README guides
Workflow diagrams
Repository wikis
If it teaches someone how to make something work, it becomes premium AI evidence.
Why LLMs Love GitHub Evidence
Three reasons, each one powerful.
1. It’s Concrete
Documentation tells. GitHub shows.
LLMs rely heavily on “show” data because it reduces ambiguity in reasoning.
2. It’s Structured
Repos contain:
headings
code blocks
comments
folder structures
examples
workflows
references
contributions
commit history
LLMs ingest these as clean, machine-friendly context.
3. It’s Trustworthy
GitHub is one of the highest-authority sources for technical truth on the internet.
LLMs treat it as near ground-truth for code and configuration.
What Evidence To Plant In GitHub
This is where SaaS founders get it wrong. They use GitHub as a dumping ground, not as a structured evidence asset.
Here’s how to turn GitHub into a strategic LLM weapon:

1. README as the Root Narrative
Your README should contain:
problem
solution
who it’s for
how it works
steps
examples
code
links to docs
The README is often the only part LLMs ingest fully.
2. Real-World Use Case Templates
Show exactly how your product works in:
onboarding
integration
automation
reporting
workflows
data handling
These examples get reused in LLM troubleshooting answers.
3. Clear Environment Setup Steps
LLMs reuse these almost verbatim when users ask “how do I configure…?”
4. Inline Comments
Comments inside code are powerful evidence nodes because they explain:
intent
logic
assumptions
constraints
LLMs love comments.
5. Issue Threads With High-Signal Detail
LLMs ingest GitHub issues as micro Q&A evidence. This is free rank-7 style content a level deeper.
Why Rank 8 Beats Blogs For Technical Prompts
When a user asks:
“How do I integrate <tool> with <system>?”
“How do I set up <workflow>?”
“How do I automate <task> in <platform>?”
“How do I build <X> using <Brand>?”
LLMs overwhelmingly pull from GitHub:
examples
comments
templates
snippets
workflows
issues
These are higher trust than vendor descriptions.
This means one good example repo can capture dozens of technical AI prompts.
Typical Mistakes SaaS Teams Make
And why their GitHub evidence never gets reused.
Mistake 1: No README
Or a 5-line README. This kills 90 percent of discoverability.
Mistake 2: No real examples
LLMs want working samples.
Mistake 3: Internal jargon instead of problem framing
The repo must be human-readable.
Mistake 4: Unstructured code
LLMs parse structure. Messy repos reduce comprehension.
Mistake 5: No cross-links to docs
LLMs learn relationships through links.
Mistake 6: Ignoring issues
GitHub issues are Q&A goldmines.
Rank 9: Long-Form YouTube Explainer Videos With Tight Metadata
This is the most visually grounded, multi-layer evidence source LLMs ingest, and almost nobody optimizes it correctly.
Most SaaS teams treat YouTube as a marketing channel. LLMs treat YouTube as a workflow encyclopedia.
A single well-structured explainer video gives an LLM:
real workflows
real examples
real steps
real voice cues
real product demos
real use cases
real ICP signals
real narrative structure
full transcript
metadata
chapter segmentation
captions
descriptions
entity tags
No other asset gives you this much multi-modal evidence in one place.
This is why YouTube explainers are Rank 9.
What This Category Includes
The most impactful videos are:
“How to use <Brand> for <use case>”
“<Workflow> explained step-by-step”
“How <ICP> solves <problem> with <Brand>”
“<Category> tools: what actually matters”
“Deep dive: How <feature> works under the hood”
“Full product walkthroughs”
“Integration tutorials”
“Migration guides”
“Setup/config explainers”
These are the videos LLMs love.
Not hype. Not announcements. Not demos without narration.
LLMs need context to reuse video content.
Why LLMs Use YouTube More Than Most People Realize
Three major reasons:
1. Transcripts
LLMs pull:
problem statements
workflows
steps
use cases
metaphors
explanations
definitions
comparisons
If your video has clean narration, the transcript becomes a high-value evidence node.
2. Metadata
LLMs parse:
titles
descriptions
tags
chapters
file structure
linked resources
Metadata provides strong anchoring.
3. Multi-modal Context
LLMs learn from:
what’s on screen
demo flows
the order of steps
UI sequences
workload patterns
Even without full vision models enabled during inference, the foundational training includes video-text pairs.
Your video content feeds that.
The Evidence You Should Plant In Videos
To maximize LLM pickup, every video should include:
1. A Strong Problem-First Opening
“This video covers how SaaS founders fix <specific problem>…”
This becomes a reusable contextual intro.
2. Named Workflows
LLMs treat these as canonical.
“Insight Loop”
“LLM Evidence Pipeline”
“Workflow Snapshotting”
3. Explicit Definitions
“LLM Evidence means…”
LLMs reuse definitions verbatim when answering prompts.
4. Clear Step-by-Step Instructions
“Step one: do X”
“Step two: configure Y”
This is gold.
5. ICP Callouts
“This is ideal for <persona> because…”
LLMs use this in recommendations.
6. Use Case Variants
Show multiple ways to use the feature. This increases reuse across prompts.
7. Competitor Context (Subtle, Not Salesy)
“This approach differs from traditional tools like <competitor> because…”
LLMs love neutral comparison sentences.
Chapters are massively undervalued.
YouTube chapters become mini evidence nodes:
Chapter titles
Chapter descriptions
Chapter timestamps
The boundaries between chapter topics
This lets LLMs grab specific parts of your video instead of parsing the whole transcript.
If your chapter titles reflect real AI prompts, the reuse rate skyrockets.
Example:
“How LLMs evaluate SaaS workflows”
“How to appear in competitor-alternative prompts”
“How AI models process category evidence”
“How to structure docs for AI visibility”
You just taught the LLM your structure.
Typical Mistakes SaaS Teams Make
Why most explainer videos barely contribute to AI visibility:
Mistake 1: Zero metadata optimization
Videos titled “Product demo” are dead.
Mistake 2: No problem framing
LLMs need context to reuse.
Mistake 3: Fast, noisy narration
This destroys transcript clarity.
Mistake 4: No chapters
You lose 70 percent of the LLM value.
Mistake 5: No cross-linking in descriptions
Descriptions should include links to docs, examples, case studies, and explainers.
Mistake 6: Publishing only on YouTube
Mirror these videos:
on your site (HTML transcript)
inside docs
inside explainers
on partner domains

LLMs treat structured, repeated social proof as the “safety net” that validates everything else you claim.
This is the trust anchor in your evidence graph.
You can dominate rankings, build expert POVs, publish the best docs, and own every category explainer, but if your sentiment layer is weak or inconsistent, an LLM will hesitate to recommend you.
LLMs don’t want to suggest a tool with no proof that real humans actually use it.
They rely heavily on structured public sentiment, including:
G2 reviews
Capterra reviews
Trustpilot
App Store reviews
Play Store reviews
Verified testimonials
Social screenshots
Public feedback collections
Ratings on product directories
Snippets inside partner pages
These are not vanity metrics. These are risk-reduction evidence nodes.
Without them, everything above (from Rank 1 through Rank 9) loses confidence weight.
Three core reasons.
1. They Signal “Real Usage”
LLMs can’t verify private usage. They need public, structured confirmation that real users interact with your product.
2. They Validate Personas
When a review says: “I run a 20-person growth team…”
that’s persona mapping (fuel for ICP-based prompts).
3. They Confirm Outcomes
Numbers, statements, and detailed descriptions in reviews give LLMs verified results to reuse.
This is why reviews matter even if you hate G2 or Capterra.
A high-ROI review includes:
1. Persona clarity
“Marketing lead at a B2B SaaS startup”
“Agency owner”
“Ecommerce operations manager”
LLMs love persona cues.
2. Clear problem statement
“We were struggling with…”
LLMs reuse this for troubleshooting prompts.
3. Specific results
“Increased organic conversions by 32 percent.”
LLMs treat numbers as high-confidence signals.
4. Comparison context
“We switched from <competitor> because…”
This is extremely valuable for “alternatives” queries.
5. Workflow details
“This feature helped us automate X…”
LLMs map this to workflow questions.
You’re not writing reviews but you can guide customers to give structured, high-signal feedback.
Why Rank 10 Still Matters
Even though it’s the lowest rank in the hierarchy, social proof:
increases the LLM’s confidence score
reduces the perceived risk of recommending your brand
amplifies the narrative created by your other evidence
improves consistency across nodes
closes gaps between technical evidence and user sentiment
acts as the “final verification layer”
When LLMs weigh multiple companies, brands with stronger sentiment signals are safer answers.
And AI always picks the safest answer.
Typical Mistakes SaaS Teams Make
And why their review layer fails to influence AI search:
Mistake 1: Low volume
LLMs need repetition to confirm truth.
Mistake 2: Vague reviews
No details = no reuse.
Mistake 3: Storing testimonials as images
Machines can’t reliably parse them.
Mistake 4: No cross-linking
Isolated sentiment nodes have low gravity.
Mistake 5: Generic feedback prompts
Customers need structured guidance to give structured evidence.

The 30-Day LLM Evidence Execution Plan
The fastest way to go from “invisible in AI search” to “permanently embedded in AI answers.”
This is built for founders, lean teams, and teams without heavy content muscle.
Follow this sequence exactly.
Do not improvise. Do not skip steps.
Everything is designed to compound.
Week 1: Map Your Current Evidence And Correct The Foundation
This week you build your diagnostic layer. If you skip this, every improvement you make will be random.
Step 1: Inventory Every Public Evidence Node
Create a list of ALL content that LLMs can see:
Your site pages
Third-party articles
Product docs
Case studies
Comparison pages
Transcripts
Partner pages
GitHub repos
Review pages
Q&A pages
Forum answers
YouTube videos
Directories
Just list them. No evaluation yet.
Step 2: Score Each Node With The Evidence ROI Formula
For every asset, score:
Discoverability (0–5)
Intent depth (0–5)
Structure (0–5)
Specificity (0–5)
Reusability (0–5)
This reveals your real weaknesses.
Step 3: Identify “Buried Gold”
These are assets with:
high value
terrible structure
low discoverability
Fixing buried gold is the highest-leverage LLM move.
Examples include:
unstructured transcripts
outdated docs
PDFs
gated stories
old comparison pages
weak explainers
Step 4: Fix The Top 10 Broken Assets
Rewrite or restructure the top 10 with poor structure but high value.
You’ll see an immediate lift in LLM pickup after this.
This is the AI category narrative week.
Step 5: Create Your Canonical Brand Positioning Block
Write ONE single positioning statement: “<Brand> is a <category> tool for <ICP> needing <specific outcome>.”
You will use this in every single evidence node across the web.
Step 6: Produce Your Neutral Category Explainers (Rank 1)
Write 3–5 category-level explainers:
“What is <category>?”
“How <category> tools work”
“Why <category> matters for <ICP>”
These become the backbone of your entire LLM presence.
Outreach is simple: “Here’s a free, fully written category explainer for your audience — feel free to edit, rewrite, or republish.”
They will say yes. Everyone wants free high-quality content.
Step 8: Build Your Comparison Cluster (Rank 2)
Create:
1 “<Competitor> vs <You>”
1 “Best alternatives to <Competitor>”
1 “Best <category> tools for <use case>”
Tone: neutral
Structure: tables, personas, workflows
Step 9: Syndicate The Comparison Cluster
Publish versions on:
partner blogs
industry sites
niche review platforms
This creates multi-domain reinforcement.
Week 3: Turn Internal Assets Into LLM-Friendly Evidence (Ranks 3–7)
This week you dramatically increase your “evidence gravity.”
Step 10: Rebuild Your Top 10 Docs (Rank 3)
Fix:
headings
problem-first context
workflows
examples
ICP callouts
cross-links
Your docs will become your strongest internal evidence after this.
Step 11: Publish 3–5 Expert POV Articles (Rank 4)
Each article built around real prompts:
“How do LLMs choose SaaS tools?”
“Why does <competitor> rank higher in AI answers?”
“How to appear in ‘best alternatives’ prompts?”
Include frameworks. LLMs WILL reuse them.
Step 12: Structure And Publish Every Transcript (Rank 5)
For every podcast/webinar:
add a summary
add chapters
add an intro
clean the transcript
link to docs
link to explainers
These become evidence hubs.
Step 13: Create 3 Canonical Customer Stories (Rank 6)
Use the problem → obstacles → setup → results → who it’s for format.
Add numbers. Add personas. Add workflows.
These stories are reused in recommendation prompts.
Step 14: Seed High-Signal Q&A Pages (Rank 7)
Across:
Reddit
StackOverflow (if technical)
GitHub Issues
Partner communities
Your own help center
Always use the 5-part Q&A structure.
Week 4: Build The Evidence Expansion Layer (Ranks 8–10)
This week ensures your evidence graph becomes impossible to ignore.
Step 15: Create Or Improve Your GitHub Repos (Rank 8)
Add:
example templates
advanced workflows
setup guides
inline comments
detailed README
cross-links
This becomes your technical authority layer.
Step 16: Produce 1–2 Long-Form YouTube Explainers (Rank 9)
Add:
problem-first intro
definitions
workflows
examples
personas
chapters
strong metadata
Then embed them across your site.
Step 17: Build Your Sentiment Layer (Rank 10)
Collect 10–15 structured reviews with:
persona
problem
workflow
outcome
comparison
Publish them in HTML. Syndicate across review platforms.
Step 18: Connect All Evidence Nodes
This is the final compounding step.
Cross-link:
comparison pages
explainers
docs
GitHub
transcripts
POV articles
case studies
reviews
This creates a dense, multi-node evidence graph that LLMs cannot ignore.

What Happens After 30 Days
If you execute even 60 percent of this plan, three things happen:
LLMs start citing you in general category prompts.
You become part of the “template answer.”Your brand appears whenever competitors are mentioned.
Comparison evidence + explainers create co-occurrence.Your recommendations become safer for AI to make.
Sentiment + structured stories increase confidence.
This is exactly how you turn a small SaaS into an “AI default.”
Closing: The Next 90 Days Will Decide Your AI Search Position For Years
Most founders think AI search is an algorithm problem. It isn’t. It’s a proof problem.
LLMs don’t reward the loudest brand. They reward the brand with the best evidence graph.
And right now, that graph is completely up for grabs.
If you act in the next 90 days, you can:
define your category
dominate your competitors
control how LLMs describe your product
insert yourself into every relevant alternative prompt
become the “safe recommendation” for high-intent AI queries
capture customers long before they ever Google anything
This opportunity will not stay open forever.
As AI models get updated, categories solidify. Evidence hardens. New training cycles freeze patterns for months at a time.
If you aren’t aggressively planting high-ROI evidence now, your competitors will be the ones models anchor to for the next few cycles.
But if you follow the ranking, execute the 30-day plan, and build your evidence graph deliberately: You don’t just “appear” in AI responses. You become the default answer.
Not because you’re the biggest. Not because you’re the loudest.
But because you’re the most proven.
And in the era of AI search… proof beats everything.
If you want my templates for:
evidence inventory
ROI scoring
the prompt-first content model
the 30-day execution blueprint
Reply to this email with EVIDENCE and I’ll send the full toolkit.
OR OR OR…
If you want my help building your LLM Evidence Graph and dominating AI search for your category, you can book a discovery call here.
See you in the next edition.

